Capture the current site
URLs, traffic, queries, backlinks, sitemaps and pages that must not be lost.
Migration and technical SEO
Migrating or rebuilding the site?
Changing domain, CMS, framework, URL structure or design can alter signals accumulated over time. The delicate part is not launch day itself: it is reaching it with a clear map of what must stay stable.
Check the new site
Redirects, canonicals, robots, rendering, internal links and HTTP responses verified immediately.
Monitor the transition
Errors, coverage, queries and pages checked until the move settles.
What needs continuity
Not every page has the same value. Before launch I identify the parts carrying traffic, links or search signals that should remain connected.
URLs with traffic or backlinks
When they change, they need a relevant destination.
Pages ranking for useful queries
Content and intent should not disappear just because the design changed.
Canonicals and hreflang
They must point to the correct new versions, not staging or obsolete URLs.
Internal links
Menus, breadcrumbs and contextual links can change the weight of important pages.
How I prepare the move
A migration is handled as a system change, not just a visual replacement.
Inventory
Collect URLs, sitemaps, organic landing pages, existing redirects and useful Search Console and analytics data.
Old versus new
Highlight changed URLs, moved content, removed pages and differences in internal structure.
Redirect map
Prepare relevant destinations while avoiding chains and blanket redirects to the homepage.
Staging review
Check canonicals, robots, noindex, sitemaps, structured data and rendering before go-live.
Production check
Immediately after launch, verify the most important URLs and the highest-risk errors.
Checks before and after
The checklist is split because many migration errors can only be prevented before release.
Pre-launch
- URL inventory
- Redirect map
- Canonical tags
- robots and noindex
- XML sitemap
- Hreflang
- Internal links
- Rendering
Post-launch
- Status codes
- Live redirects
- 404s
- Live canonicals
- Updated sitemap
- Search Console
- Key organic pages
- Traffic and queries
Official references
Need the new site to launch without throwing away existing SEO?
We can cover pre-launch checks, redirect mapping and validation after publication.