Reconstruct the previous site
URLs, content, internal linking and organic landing pages provide the comparison baseline.
SEO after launch
Did traffic drop after the redesign?
The useful question is not whether the new site looks better or worse. It is which signals changed at launch and which pages or queries lost visibility.
Find what changed
Redirects, canonicals, noindex, templates, rendering and content are compared with the old site.
Fix without creating new problems
Work on the signals that explain the drop instead of changing everything at once.
Differences that matter
A redesign can change much more than layout. These are the first areas we compare.
URLs and redirects
Old pages can end up in 404s, redirect chains or weak destinations.
Canonicals and noindex
New templates can introduce signals that were never intended.
Content and queries
Useful copy, headings or sections that captured search demand may have been reduced or removed.
Internal linking
Menus and structure can redistribute importance toward different pages.
How we analyze the drop
The comparison is done by page, query and directory, not only on total traffic.
Segment the loss
Compare pages, queries, directories, dates and devices to see where the decline is concentrated.
Reconstruct technical changes
Compare old and new URLs, redirects, canonicals, robots, linking and rendering.
Review content changes
Check titles, headings, useful copy and sections that may have been removed or moved.
Fix identified causes
Restore lost signals or technical relationships without unnecessarily undoing the redesign.
Monitor recovery
Track pages and queries after changes to separate recovery from remaining issues.
What we compare
Before and after need to be read together. Aggregate traffic usually hides where the real issue sits.
Old site
- Traffic-driving URLs
- Backlink targets
- Titles and headings
- Internal links
- Canonicals
- Sitemap
- Key content
New site
- Redirects
- 404s
- Noindex
- Canonicals
- Rendering
- Internal links
- Search Console
- Traffic by page
Official references
Did the drop start with the new site?
We can compare before and after to identify which changes actually deserve intervention.